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Atea Sustainability Focus

We cannot resolve the sustainability challenges effectively on an individual basis. Atea Sustainability Focus brings together Danish and Nordic IT buyers, so that we can use our combined voice to increase the global focus on sustainability in the IT industry’s supply chain.

The new ASF report is here!


Each year, the Nordic IT buyers send an important messages to the global IT industry about how we can solve the industry's common sustainability challenges. This year, the message is that our work with sustainability is not going fast enough. We need to work even more together to achieve a circular and climate-friendly IT industry. In the ASF report 2021 you will learn:

  • How Nordic IT buyers work with sustainability and what kind of change they want to see from the industry.
  • Where the industry is in relation to the UN's global sustainability goals.
  • How we can work together faster.


”I’m impressed with the actions to assemble stakeholders to address the circular economy recommendations, and I have high expectations on the future collaboration to cover the whole industry.”

— Erik Nilsson, IT sustainability manager, H&M


5 core messages for the IT industry:


  1. Reach an industry-wide agreement on critical obstacles and incentives to close the loop on materials in the value chain. Invite stakeholders to a dialogue.
  2. Identify which materials are the most significant to close the loop on in order to maximize the sustainability impact.
  3. Define principles of a system for material recovery that is resource-, energy- and cost-efficient, while also mitigating social impact.
  4. Investigate and report on how different approaches to development and design of systems, products and services can affect the value of materials and the ability to recover them.
  5. Based on points 1–4, develop recommendations to buyers on how their actions can support the progress toward a circular and climate-neutral IT industry.


About Atea Sustainability Focus


Atea Sustainability Focus (ASF) is a network of Nordic IT buyers that gives them a combined voice to contribute to increasing the global IT industry’s sustainability. Since the global IT industry considers Nordic buyers to be among the most progressive and ambitious when it comes to sustainability, as a Danish IT buyer you can use this opportunity to use your influence to increase the global supply chain's sustainability.


As part of ASF, an Advisory Board has also been established that on an annual basis considers, selects and provides a number of concrete Nordic recommendations from the Nordic IT buyers directly to the management of Responsible Business Alliance (RBA) that, with 140 members, 6 million employees and thousands of subsuppliers, is the world’s leading coalition for sustainability in the IT industry.


Members of the ASF Advisory Board


Catarina Paulson
Head of Sustainability, Alfa Laval

Maria Faergemann Eg
Sustainable Procurement Manager, Nordea

Erik Nilsson
Project Manager Sustainable IT, H&M

Kajsa Nylander
Sustainable Manager, Systembolaget

Ulf Linderoth
IT strategist, Malmö Municipality

Björn Sigurdsson
Climate Strategist, Uppsala Municipality

Thomas Okke-Frahm

CIO Vestas


Annika Ramsköld
Head of Sustainability, Vattenfall

Peter Nohrstedt
Head of Sustainability, SKL Kommentus

Maria Greve
Sustainable Procurement Manager, Nordea

Åsa-Pia Folkesdotter
Sustainable Specialist, Ikea

Terkel Nordlund
Senior Category Manager, Tetra Pak

Pernilla Bergmark
Master Researcher Sustainability, Ericsson

Atea Sustainablity Focus medlemmer

Members of the ASF Advisory Board

What is the process?

Download the Atea Sustainability Focus report


ASF 2020


Introduction to the Report for 2020:

Nordic IT buyers demand less e-waste and more recycled material. In the ASF survey 2019, the basis for the ASF report is laid by 639 Nordic IT purchasers who offer their suggestions on how to achieve a more circular IT industry.


Atea Sustainablity Focus


Introduction to the report for 2019

Recommendations for the industry:

  • Achieving a certification standard for the circular economy.
  • Circularity must already be considered in the design phase, for example by using recycled material, or making products easier to upgrade and repair.
  • One cord only! The industry should work for a common standard for accessories and components.


Atea Sustainablity Focus


Introduction to the report for 2018

Recommendations for the industry:

Focus on transparent reporting and information concerning products’ sustainability, in order to establish a strong basis for monitoring the impact of initiatives, so as to achieve future sustainability goals.

  • Common guidelines for what the industry is to report in relation to their supply chain, in addition to tier-one suppliers, concerning sustainability across indicators.
  • Shared KPIs covering various environmental, social and governance aspects. Both positive and negative impacts must be reported.


Why do we need to close the loop?

The appetite for materials is skyrocketing

The world is only 8,6 per cent circular, meaning that of all the minerals, fossil fuels, metals and biomass that enter it each year just 8.6 per cent are cycled back.

The consumption of materials has quadrupled since 1970, while the population has only doubled.

In the last two years, consumption has increased by more than eight per cent but the reuse of resources has fallen.



conflict minerals

Production paved with problems

Around 70 percent of the carbon footprint from small it products come from the production.

The so called conflict minerals (tin, tantalum, tungsten and gold) on which electronic equipment is heavily dependant, fuel conflicts in DR Congo, with devastating consequences for miners and their families.

Complex supply chains with limited transparency increases the risks for violations of labor rights.

The production of one laptop requires 240 kilos of fossil fuels, 22 kilos of chemicals and 1,500 kilos of water. It generates 1,2 tons of waste.

From e-waste to e-source?

E-waste is the most rapidly growing waste stream predicted to reach 52 million tons in 2021.

Only about 20 per cent is properly recycled.

There is 17 times more gold in a ton of smartphones than in a ton of ore.

The estimated value of the world’s e-waste is 55 billion Euro.


recycle pc

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